1.1. Professional Communication
In today’s workplace, soft skills are pivotal for success. Developing soft skills in the workplace can give candidates a big edge on the competition. Career Technical Education (CTE) and Vocational Education and Training (VET) departments know this, and many voices within education are touting the importance of soft skills, which is what communications skills are considered.
With communication skills consistently being one of the top skills desired by employers in new hires, Certiport created the Professional Communication certification. The Professional Communication exam validates that candidates entering the workforce understand key communication principles and skills that are necessary to be effective in a work environment. While the key skill being measured is communication, the nature of this exam will also help students with the other 3 of “the 4 C’s”:
- Critical Thinking – which will happen as they think through how to effectively communicate
- Collaboration – which will stem from effectively communicating with others
- Creativity – which is required to present appealing communications
1.2. Generative AI Foundations
Generative AI is profoundly transforming the way we communicate, making AI literacy not just optional, but essential. Today the most in-demand skills are those that empower individuals to be agile and thrive in this evolving landscape. This certification exam validates that the candidate has a fundamental understanding of generative AI, its applications in both personal and professional contexts, and the responsible and ethical management of this technology. It also establishes a foundational skill set that candidates can build upon in the future.
The exam is brand-agnostic and will cover:
- Methods and methodologies of generative AI Explore the distinctions between Generative and other types of AI, including search engines. Learn the basics of producing outputs, selecting appropriate tools for specific tasks and recognizing the limitations of Generative AI.
- Basics of prompt engineering Delve into the fundamentals of prompt engineering, learning to craft effective prompts for text generation, content transformation, and developing skills for image and video creation.
- Prompt refinement Take a deeper look into advanced prompting techniques, including levels of specificity, context, persona creation and reverse prompting strategies.
- Ethical, societal and legal impacts Examine common biases, legal aspects of intellectual property rights, data privacy concerns and the overall risks and impacts of Generative AI on society.
